The dirty laundry of "creative differences" between Incredible Hulk lead/co-writer/co-producer Edward Norton and Marvel Studios is being aired all over.
As previously mentioned, the inclusion of Norton in the franchise revamp was an encouraging, if odd, choice for a "sequel" openly striving more for brawn than brains. But, apparently, the Fight Club star (notorious, as Entertainment Weekly notes, for involving himself heavily in his films' production) and the studio are no longer on speaking terms, due to a disagreement over how brainless the movie's action should be. Ultimately, Marvel won the fight - case in point, Hulk's thoroughly mediocre trailer.
Maybe it'll all get sorted out, and the movie will turn out just great; maybe it'll be a wasted opportunity to tell the story anew...either way, I'm still gonna go see Hulk smash.