It's no surprise that the most buzzed-about acts at South by Southwest are still very much born out of the Brooklyn dance-rock scene. But if those who "emerged" most prominently from last year's festival were Amy Winehouse, Peter Bjorn and John, Cold War Kids, and Lily Allen, it's a safe bet that it won't be long before MC Santogold - subject of much SXSW '08 buzz - breaks out.
While she indeed hails from Brooklyn and employs danceable beats, Santogold's songs exist in a decidedly different realm than many of her festival peers. Obviously indebted to the production and delivery of tourmate M.I.A. - she also opened for Bjork - Santogold veers comfortably from electropop (as on her first single, L.E.S. Artistes) to dancehall grime (as on Creator, in which her M.I.A. influence is especially pronounced), having both fronted a punk band and written for R&B artists.
Santogold's debut LP is out this spring on Lizard King Records, home to another act who know something about buzz, the Killers.