Their new record, In Rainbows, will be released to the public on October 10. Before you even finish freaking out about the fact that that's, like, in a couple days, there's also this: it will inititally be available exclusively via download from their site - for a price you set.
That they have chosen this route for the distribution of their seventh (and first label-less) LP elicits two immediate reactions: 1.) When you're one of the biggest bands in the world, you can pull off this kind of thing; 2.) Can you believe that one of the biggest bands in the world is so willing to try and pull off this kind of thing? Well, yeah. The reason they are one of the biggest bands in the world is their willingness to explore new territory - now, they're testing the bounds of the music industry in their most explicit way yet.
Oh, Thom & Co., what will you do next?